Seba Rodriguez http://www.sebarodriguez.com/blog Advertising | Social Media | Design Thu, 19 Nov 2009 13:58:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 No una Pepsi, sino Pepsi(s) http://www.sebarodriguez.com/blog/2009/10/22/no-una-pepsi-sino-pepsis/ http://www.sebarodriguez.com/blog/2009/10/22/no-una-pepsi-sino-pepsis/#comments Thu, 22 Oct 2009 12:12:51 +0000 Seba http://www.sebarodriguez.com/blog/?p=277 Malcolm Gladwell (nacido británico el 3 de septiembre de 1963) es un periodista canadiense, escritor y sociólogo. Reside en Nueva York. Ha estado trabajando para The New Yorker desde 1996. Es conocido principalmente por ser autor de The Tipping Point. (Información: Wikipedia) A continuación su excelente presentación en una Charla Ted.

]]> http://www.sebarodriguez.com/blog/2009/10/22/no-una-pepsi-sino-pepsis/feed/ 0 Partly Cloudy http://www.sebarodriguez.com/blog/2009/10/04/partly-cloudy/ http://www.sebarodriguez.com/blog/2009/10/04/partly-cloudy/#comments Mon, 05 Oct 2009 03:27:11 +0000 Seba http://www.sebarodriguez.com/blog/?p=274 Un momento de relajdo despues de una semana estresante. Como cualquier persona, en su cuerda mente, estoy obsesionado con Pixar, si bien no he visto la última película de UP, sigo pensando que todo lo que sale de aquel estudio es magia.

]]> http://www.sebarodriguez.com/blog/2009/10/04/partly-cloudy/feed/ 0 Digital Creativity http://www.sebarodriguez.com/blog/2009/09/27/digital-creativity/ http://www.sebarodriguez.com/blog/2009/09/27/digital-creativity/#comments Mon, 28 Sep 2009 03:10:22 +0000 Seba http://www.sebarodriguez.com/blog/?p=264 Andy Berndt, encargado del nuevo Google Creative Lab y Tum Uglow quien es el Creative Lead, hicieron esta presentación en el primer día de Advertising Week 2009. Esta presentación demuestra un poco la forma en la que consumidores, compañas y Google estan usando la tecnología para inovar en los medios.

]]> http://www.sebarodriguez.com/blog/2009/09/27/digital-creativity/feed/ 0 Did You Know 4.0 http://www.sebarodriguez.com/blog/2009/09/24/did-you-know-4-0/ http://www.sebarodriguez.com/blog/2009/09/24/did-you-know-4-0/#comments Fri, 25 Sep 2009 04:50:15 +0000 Seba http://www.sebarodriguez.com/blog/?p=258

]]> http://www.sebarodriguez.com/blog/2009/09/24/did-you-know-4-0/feed/ 0 Dove Real Beauty http://www.sebarodriguez.com/blog/2009/09/23/dove-real-beauty/ http://www.sebarodriguez.com/blog/2009/09/23/dove-real-beauty/#comments Wed, 23 Sep 2009 23:16:22 +0000 Seba http://www.sebarodriguez.com/blog/?p=254 Coherencia de la publicidad ya vista por Dove años anteriores, pero a forma de intervención urbana. Puesta en los lockers de niñas, para dar a saber que la real belleza no puede ser medida en kilogramos.

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Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke

]]> http://www.sebarodriguez.com/blog/2009/09/23/dove-real-beauty/feed/ 0 The Hollow Earth http://www.sebarodriguez.com/blog/2009/09/21/the-hollow-earth/ http://www.sebarodriguez.com/blog/2009/09/21/the-hollow-earth/#comments Mon, 21 Sep 2009 13:21:02 +0000 Seba http://www.sebarodriguez.com/blog/?p=251 Ya bien, he dejado claro a través de varios posts en este blog que soy un fan avido del trabajo de Bansky y que me gusta mucho Radiohead. El hecho de combinar estos dos, en el single solista del cantante, Thom Yorke, titulado The Hollow Earth, con la combinación visual del trabajo de Bansky en su nuevo video.

A continuación el video y la increíble combinación audiovisual que esta posee.

]]> http://www.sebarodriguez.com/blog/2009/09/21/the-hollow-earth/feed/ 0 Old School Digital Remix http://www.sebarodriguez.com/blog/2009/07/11/242/ http://www.sebarodriguez.com/blog/2009/07/11/242/#comments Sat, 11 Jul 2009 21:36:35 +0000 Seba http://www.sebarodriguez.com/blog/?p=242

Instruments used in this video:

Atari 800XL was used for the lead piano/organ sound
Texas Instruments TI-99/4a as lead guitar
8 Inch Floppy Disk as Bass
3.5 inch Harddrive as the gong
HP ScanJet 3C was used for all vocals.

]]> http://www.sebarodriguez.com/blog/2009/07/11/242/feed/ 0 Unimarc http://www.sebarodriguez.com/blog/2009/07/07/237/ http://www.sebarodriguez.com/blog/2009/07/07/237/#comments Tue, 07 Jul 2009 16:10:11 +0000 Seba http://www.sebarodriguez.com/blog/?p=237 Interesante ver como ha cambiado la publicidad especialmente en Chile en cuanto a lo que va del Retail. Demuestra definitivamente un cambio de enfoque y estrategia para mejor llegar a un nicho especificamente que responde mejor a emoción y visualización. (SISOMO; Sight, Sound & Emotion)

]]> http://www.sebarodriguez.com/blog/2009/07/07/237/feed/ 0 Every brotherhood need creators and commanders http://www.sebarodriguez.com/blog/2009/05/21/every-brotherhood-need-creators-and-commanders/ http://www.sebarodriguez.com/blog/2009/05/21/every-brotherhood-need-creators-and-commanders/#comments Fri, 22 May 2009 06:07:04 +0000 Seba http://www.sebarodriguez.com/blog/?p=228 Adidas new campaign focused on Dwight Howard (the NBA’s Defensive Player of the Year) and Derrick Rose (the Rookie of the Year), its campaign message, states “Every brotherhood need creators and commanders”. Focusing on both players and their different abilities, and doing some product placement. Like the graphics of the campaign; sort of mixed feelings about the strategy, and definetely think this is a learning experience for people learning insights.

]]> http://www.sebarodriguez.com/blog/2009/05/21/every-brotherhood-need-creators-and-commanders/feed/ 0 New York http://www.sebarodriguez.com/blog/2009/05/05/new-york/ http://www.sebarodriguez.com/blog/2009/05/05/new-york/#comments Tue, 05 May 2009 18:02:22 +0000 Seba http://www.sebarodriguez.com/blog/?p=226 Pretty amazing video of New York City in slow-motion.  Posting this up, because I’m just a few days away from going. Enjoy!

New York 2008 from Vicente Sahuc on Vimeo.

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