Adidas new campaign focused on Dwight Howard (the NBA’s Defensive Player of the Year) and Derrick Rose (the Rookie of the Year), its campaign message, states “Every brotherhood need creators and commanders”. Focusing on both players and their different abilities, and doing some product placement. Like the graphics of the campaign; sort of mixed feelings [...]

Sprint’s interesting way of using statistics and the social media to promote their current 3G/4G networks. Amazing graphics, interesting facts and even yet more its match-up to current social media trends and its mobile implications for a dependency of wireless internet access. And, little bonus, that phone you see in the end does look a [...]

The reason why I love virals; is because they are the primary soure of advertainment. Advertising that will honestly not draw your attention away, and use a basic interesting skit that looks to simply entertain you, using product placement or a website as a follow-up. This should allow for proper positioning to occur; question is, [...]