Sep 23, 2009 View Comments
Coherencia de la publicidad ya vista por Dove años anteriores, pero a forma de intervención urbana. Puesta en los lockers de niñas, para dar a saber que la real belleza no puede ser medida en kilogramos.
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Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
Apr 4, 2009 View Comments
The reason why I love virals; is because they are the primary soure of advertainment. Advertising that will honestly not draw your attention away, and use a basic interesting skit that looks to simply entertain you, using product placement or a website as a follow-up. This should allow for proper positioning to occur; question is, does this Samsung viral ad accomplish it?
This viral is made for Samsung’s UltraTouch phone. Created by The Viral Factory .
(Via: AdHunt)
Apr 10, 2008 View Comments
“Ipod No Palito”
Estrategia de venta a través de promoción. Interesante propuesta y spot para promocionarlo, a continuación.
