Burger King has gone viral for its latest campaign for its 99 cent Kid’s Meal. The ad agency, Crispin Porter & Bogusky, grabed Sir Mix-A-Lot‘s mix concerning his taste for a particular area of the women’s body, to promote a kids meal plan value. Controversial? Confusing? Or just plain genius? This viral debuted #3 in Ad Age’s Viral Video Chart. Impressive.
Not only do I like/own/desire the Ray-Ban Wayfarer’s but loving the new ad campaign. Interesting way of using retro-like elements in print ad to appeal to today’s consumers and main target audience of the product; but also very eloquently well-thought of and quite simple — SIMPLE WORKS, TRY IT! – viral displayed in YouTube.
The reason why I love virals; is because they are the primary soure of advertainment. Advertising that will honestly not draw your attention away, and use a basic interesting skit that looks to simply entertain you, using product placement or a website as a follow-up. This should allow for proper positioning to occur; question is, does this Samsung viral ad accomplish it?
Publicista por pasión, chileno por corazón, cinéfilo por evasión a la realidad, lector por curioso, curioso por conocimiento, enamorado sin opción, amigo por alma, hijo de Margarita y Sergio y hermano sin opción.
Dir. Estrategia Digital en Agencia Digital Raya
[Infografía] ¿Tu mamá en Facebook? - Tengo la suerte que esto no incluye a mi madre, y en el momento que lo haga yo dejo Facebook. Pero tengo varios casos de amigos que tienen a sus padres en Facebook. Y pensar que fue una plataforma inventada para universitarios.